Attention is today’s most valuable currency — and you’ve only got seconds, actually 3 seconds, to earn it. I help organizations distill complex ideas into clear, consistent messaging that connects with audiences. From employees and volunteers to customers, donors, and sponsors, clarity builds trust, cuts through the noise, and drives real results. Because confusion doesn’t convert — but clarity does.
Clear Messaging Converts Attention Into Action
Why Sue Borst?
Everyone has a brand — whether you choose to leverage it or not!
My passion is helping organizations, small businesses, and individuals bring that brand to life every single day.
I’m a Brit who’s called the U.S. home for more than 25 years, and I genuinely live and breathe marketing (yes, I’m that person who notices the typo on a billboard). With experience spanning corporate communications and nonprofit marketing, I’ve partnered with clients in education, AI technology, finance, and recruitment, helping them build clear, authentic messaging that connects with the right audiences.
Clients tell me I bring strategic insight, energy, passion, and a good sense of humor to every project — making collaboration both productive and enjoyable. I believe marketing should be creative, strategic, and refreshingly clear — not complicated.
As a natural connector, I love helping people and organizations find the right words, stories, and strategies — then distill them into messaging that resonates and drives results. Clarity is my trademark, connection is my goal, and communication that inspires action is my obsession.
Be Your Brand Every Day!
TESTIMONIAL
"Sue has an incredible talent for cutting through the noise and simplifying complex ideas into clear, compelling messaging. As a Brand Strategist, she helped align our brand and communications in a way that truly resonated with our audience. "One of her greatest strengths is uncovering what clients can’t see when they’re surrounded by their own content—her clarity and insight are unparalleled."
GWYNN DEAVER / BTYcreative / VP of Brand Strategy
TESTIMONIAL
Sue was instrumental in helping Sunshine Cottage update our logo, tagline and also transformed some of our more technical materials into clear, parent-friendly language. Her ability to bring clarity, consistency, and care to our communications while honoring the history and values of our school made the process enjoyable and impactful. We are grateful for her passion and energy and appreciate the care she took to ensure our brand reflects who we are today and where we are headed."
Miriam Elizondo / Executive Director /
Sunshine Cottage School for Deaf Children
TESTIMONIAL
Over the years, TriStarr’s brand had evolved organically, but without clear direction. Sue helped us refocus and bring new clarity to who we are. She helped develop the company name TriStarr Talent and a new tagline—‘We Work for You' which perfectly captures our mission. Sue re-wrote our website content to be easy to navigate with clear calls to action for both job seekers and employers. Sue’s talent for messaging and clarity was exactly what we needed to breathe new life into our brand."
Chris Harl, VP of Revenue
TriStarr Talent
