Marketing Services for Individuals and Small to Mid-Sized Companies
I love helping individuals and small to mid-sized companies bring their brand to life through content creation and execution — from blogs and social media to press releases and email marketing. I partner with clients who value clarity, consistency, and marketing that actually gets done.
Why Sue Borst?
Everyone has a brand — whether you choose to leverage it or not!
I’m a marketing communications consultant who helps individuals and small to mid-sized companies bring their brand to life through clear, consistent, and strategic content. With experience spanning corporate communications and nonprofit marketing, I’ve partnered with clients across education, AI technology, finance, professional services, and recruitment — helping them translate complex ideas into messaging that connects with the right audience.
I’m a Brit who’s proudly called the U.S. home for more than 25 years, and I genuinely live and breathe marketing (yes, I’m the person who notices the typo on a billboard). Clients often tell me I bring strategic insight, energy, and a good sense of humor to every project — making collaboration both productive and genuinely enjoyable.
As a natural connector, I love helping people find the right words, stories, and strategies — then distill them into content creation and execution that drives visibility, engagement, and action. I believe marketing should be creative, strategic, and refreshingly clear — not complicated.
I care about helping people get out of their own heads and the weeds of their business say what they really mean. Put marketing into motion without overthinking it.
Trusted by individuals, founders, and growing organizations across multiple industries.
Partnering with Individuals, and Small to Mid-sized Companies, and Nonprofits
in San Antonio and Beyond.
TESTIMONIAL
"Sue has an incredible talent for cutting through the noise and simplifying complex ideas into clear, compelling messaging. As a Brand Strategist, she helped align our brand and communications in a way that truly resonated with our audience. "One of her greatest strengths is uncovering what clients can’t see when they’re surrounded by their own content—her clarity and insight are unparalleled."
GWYNN DEAVER / BTYcreative / VP of Brand Strategy
TESTIMONIAL
Sue was instrumental in helping Sunshine Cottage update our logo, tagline and also transformed some of our more technical materials into clear, parent-friendly language. Her ability to bring clarity, consistency, and care to our communications while honoring the history and values of our school made the process enjoyable and impactful. We are grateful for her passion and energy and appreciate the care she took to ensure our brand reflects who we are today and where we are headed."
Miriam Elizondo / Executive Director /
Sunshine Cottage School for Deaf Children
TESTIMONIAL
Over the years, TriStarr’s brand had evolved organically, but without clear direction. Sue helped us refocus and bring new clarity to who we are. She helped develop the company name TriStarr Talent and a new tagline—‘We Work for You' which perfectly captures our mission. Sue re-wrote our website content to be easy to navigate with clear calls to action for both job seekers and employers. Sue’s talent for messaging and clarity was exactly what we needed to breathe new life into our brand."
Chris Harl, VP of Revenue
TriStarr Talent
